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What To Do When a Loved One Joins a Cult

  • Writer: Rachel Oblak
    Rachel Oblak
  • Feb 17
  • 6 min read

Updated: Feb 25

When someone you care about joins a cult, it is confusing and painful. Changes in their behavior, beliefs, or social circle can be alarming. The person you once knew may suddenly seem gone, replaced by someone you barely recognize. Often, there's an urgency to give them a wakeup call and try to rescue them, but the action urges you feel may actually backfire, widening the rift between you and them rather than breaking them away from the group as you hoped. This post offers practical guidance on how to approach the situation with care and respect while protecting your own well-being.


Eye-level view of a quiet park bench under soft sunlight
"The person you once knew may suddenly seem gone, replaced by someone you barely recognize."

Recognize the Signs of Joining a Cult


Before you can help, it’s important to understand what cult involvement might look like. Cults often use psychological manipulation and control tactics that change how a person thinks and behaves. Techniques like isolation, fear, love bombing, mind-altering experiences like drugs or sleep deprivation, and extreme rules over daily living and relationships can erode independence and disrupt members' ability to think critically, giving the cult undue influence over what they think, feel, say, or do. Some common signs include:


  • Sudden withdrawal from family and old friends

  • Strict adherence to a new belief system or leader without question

  • Changes in appearance or lifestyle to match group norms

  • Financial or time commitments that seem excessive

  • Expressions of fear or paranoia about leaving the group

  • Avoidance of outside information or criticism


These signs don’t guarantee cult involvement, but they can indicate a need for closer attention. Learning about cults and their tactics can help you recognize why your loved one may seem "brainwashed."


Approach with Empathy and Without Judgment


While it's tempting to attack the group or the beliefs of the group, doing so will likely only drive your loved one deeper into the cult and cause them to distrust you. It's important to keep channels of communication open, prioritizing empathy and relationship over proving the group wrong. Here are some tips:


  • Listen more than you speak. Let them share their thoughts and feelings.

  • Avoid labeling the group as a “cult," which can cause them to shut down.

  • Be curious about what values or needs the group is meeting for them.

  • Be an example of someone who will respect their autonomy. The more you try to control their participation in the group, the more you emulate the cult's control yourself.

  • Let them know you care about their well-being and happiness.

  • Be patient. Changing beliefs takes time.


Building a foundation of trust is essential before deeper conversations can happen. Establishing yourself as someone who cares about their agency and well-being but who doesn't push or try to control is a far more effective counter to cult involvement than anything you could say against the group.


Encourage Outside Connections and Foster Critical Thinking


One way to help is by gently encouraging your loved one to connect with the outside world and subtly encouraging critical thinking.


  • Invite them to social events or family gatherings without pressure. Do not attack the group at these events or try to turn them into an intervention. Helping your loved one build or maintain relationships outside the group is essential, but cults often encourage or demand cut-off if they believe someone is antagonistic to the group.

  • Ask open-ended questions that encourage reflection. There's often a lot of pressure to proselytize non-members, which can open the door to asking questions about the group's message that encourage your loved on to think through their answers so long as you keep the questions curious rather than critical. "I've never heard of this person before. What was he before he became the founder of this group?"

  • Use "I" statements to convey your personal doubts, framing them as your own limitations instead of suggesting the group is incorrect. Keep it simple, such as "I guess I don't see it that way" or "I can tell you believe this very deeply. My perspective differs slightly." Wait for an invitation before expressing more.

  • If they express doubts, fear, or reserve, listen and ask curious questions to help them explore their feelings further. Their own doubts are the most important factor in them getting out, but cults will use a range of tactics to shut that down, from guilt to thought-stopping techniques to outright punishment. By being a safe place for them to explore those thoughts without consequence, you establish yourself as someone they can go to when struggling with feelings and thoughts that might otherwise be punished or inhibited by the group. "Wow, they're trying to tell you who to marry. That's such a big life decision to hand over to someone else. How does that sit with you?" or "You say you're questioning your involvement. What are the things making you hesitant?"

  • Limit criticism to behavior rather than belief, and do so sparingly. "It seems harsh to publicly shame you in front of everyone. I question whether shaming is the best approach when someone does something wrong." "I'm worried that they're expecting too much out of you by asking you to contribute this much of your time/money."

  • If they ask for no contact from you, it's very important that you respect that. The harder you try to force contact, the more you reinforce that no-contact was the right thing.


These steps can plant seeds that may grow over time.


Never put your doubts, disagreements, or questions in writing over text or email. Privacy is not guaranteed in a cult. Without realizing it, a text conversation you think is with your loved one may actually be with other members assigned to pretend to be your loved one or responses dictated from a leader. When communicating over text or email, or even over phone, let your loved one set the tone. Save other conversations for when you actually get to see them in person, away from the group.


Maintain Your Own Boundaries and Support Network


Supporting someone in a cult can be emotionally draining. It’s important to protect your own mental health:


  • Set clear boundaries with love. For instance, "I enjoy hearing what you are passionate about and why it's so important to you, including hearing about this new group you're in, but please let me be the one who decides if and how I change my own lifestyle." This both protects you and models setting limits to them while they're involved in a group where boundaries tend to be anathema.

  • Seek support from friends, family, or support groups who understand cult dynamics.

  • Consider professional counseling for yourself to manage stress and emotions.

  • Avoid enabling harmful behaviors by providing money or resources that the cult might exploit.


Sometimes, the situation requires outside intervention. If your loved one is a minor or vulnerable adult in danger of harm or exploitation, contact authorities. But most of the time, you simply must wait until they are ready to leave and take care of yourself until that happens.


Be Prepared for a Long Process


Leaving a cult is rarely quick or easy. Your loved one may experience confusion, guilt, or fear. They might return to the group multiple times before fully leaving. Your ongoing support, patience, and understanding are crucial during this journey.


Avoid pressuring them to leave before they are ready. If they become interested in leaving, be prepared to offer resources. Mental health professionals experienced with cult recovery and support organizations like the International Cultic Studies Association can provide resources and guidance. Professional help can offer tools and strategies beyond what family and friends can provide and is often a necessary part of post-cult adjustment.


Conclusion


Supporting a loved one who has joined a cult is a challenging yet crucial endeavor. It requires patience, empathy, and a deep understanding of the psychological and emotional dynamics at play. While the journey may be fraught with difficulties, maintaining open lines of communication and prioritizing relationship can help create a safe space for your loved one to reflect on their experiences. It is essential to approach the situation with compassion rather than confrontation, as this can foster trust and encourage them to seek help when they are ready. Ultimately, by prioritizing their well-being and respecting their autonomy, you can play a vital role in their journey toward healing and liberation from cultic influences.


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